Personal Information:

Name：Jinfeng Wu

Sex: Male

Email:fastwind75@163.com

Biography：

Wu Jinfeng, male, born in 1975, Ph.D., professor.

Deputy Dean of School of Management, Level 3 Professor, Sunshine Scholar Distinguished Professor, Doctoral and Master Supervisor of Wuhan 

Textile University, and former leader of the innovation team (School of Management) of "Brand Management and Marketing Science" of Wuhan 

Textile University. He has long been engaged in teaching and cutting-edge research in retail management, brand and consumer behavior, and online marketing. Presided over or presided over the completion of a number of longitudinal scientific research projects such as the general project of the National Natural Science Foundation of China, the general project of the National Social Science Foundation of China, the planning project of the Humanities and Social Science Fund of the Ministry of Education, the special funding project and the general project of the China Postdoctoral Foundation, the humanities and social science project of the Hubei Provincial Department of Education, and a number of enterprise management consulting projects; As the first author, he has published many papers in Internet Research (SSCI and SCI), Journal of Retailing and Consumer Services (SSCI), Nankai Management Review, Management Science, Management Review, Forecasting and other well-known academic journals at home and abroad and other CSSCI core journals (including 2 papers in SSCI and SCI, There are 7 A-class journals in the Department of Management of the National Self-Science and Technology Commission, 5 full-text reprints of reprinted materials of NPC newspapers and periodicals), and 7 English research results have been published in international conferences and indexed by EI or ISTP , and have won the 2017 Emerald Publishing Highly Rated Paper Award (ranked 1st) and the 2018 Wuhan Social Science Outstanding Achievement Second Prize (ranked 1st). He has published 1 textbook as an associate editor and participated in the editing of 2 textbooks.

Research Directions:

Smart Retail,Internet Marketing,Brands and Online Consumer Behavior

Academic Part-time:

Director of Hubei Marketing Society, Reviewer of SSCI and SCI journal Internet Research, CSSCI journal Nankai Management Review, and Journal of Dalian University of Technology

Graduate Training:

Mentor and train 10 academic master's students and 10 professional master's students.

Main Courses:

Postgraduate: Strategic Management, Brand Management

Undergraduate: Retail Management, Marketing, Advertising, Service Marketing, International Business Management

Scientific Research Projects:

1. General Project of National Social Science Foundation of China, Research on the Influence Mechanism of Different Immersion Technology Advertising on Consumers' Purchase Intention, 2020, under research, presided.

2. National Natural Science Foundation of China, Research on the Impact Mechanism of Multi-channel Integration on Retailers' Rights and Interests: Online and Offline Perspectives, 2011, Completed, Chair.

3. Research on the Impact Mechanism of Online Marketing Strategy of Traditional Retailers on Purchase Intention, Based on the Perspective of Homogenization and Prototyping, 2017, under research and presided.

4. China Postdoctoral Fund Special Funding Project, Research on the Impact Mechanism of Multi-channel Integration on Retailers' Rights and Interests under the Omni-channel Situation, 2016, Completed, Presided.

5. China Postdoctoral Science Foundation Top-level Funding Project, Research on the Integration Strategy of Online and Offline Channels of Retailers, 2013, Completed, Chair.

6. Provincial Department of Education Humanities and Social Sciences Project, Research on Multi-channel Integration Strategy of Omnichannel Retailers Based on Mobile and Social Channel Embedding, 2017, Completed, Chair.

7. Science and Technology Project of the Provincial Department of Education, Research on the Impact Mechanism of Product Innovation on Brand Rights: Taking Hanpai clothing in the context of the financial crisis as an example, 2009, closed, presided.

8. National Natural Science Foundation of China, Research on the Role Mechanism of Experience in Unethical Consumption Behavior Decision-making: Empirical Evidence in the Chinese Environment, 2015, main participant.

Academic Team and Curriculum Building:

Head of "Brand Management and Marketing Science" (School of Management) of Wuhan Textile University;Head of the Digital Course at Marketing

Teaching and Research and Education Reform Projects:

1. Wuhan Textile University university-level teaching and research project, based on the cultivation of innovation ability training of science and engineering universities marketing professional case teaching method, 2014, completed, presided

2. Teaching and Research Project of the Provincial Department of Education, Research on the Influencing Factors of College Students' Mental Health under the Background of the Financial Crisis-Taking Hubei Colleges and Universities as an Example, 2010, Closed, Presided

Awards and Recognition:

1. 2017 Emerald Publishing Highly Commended Award: Multichannel integration quality, online perceived value and online purchase intention: a perspective of land-based Retailers", first author

2. Second Prize of the 16th Wuhan Social Science Outstanding Achievement Award in 2018: The first author of the paper "The Impact of Multi-channel Integration on Retailers' Rights and Interests: Based on Online and Offline Perspectives"