Biography：

Wang Yawei is a Doctor of Management. The broad area of her research is Marketing, with a particular focus on consumers’ behavior and psychology in the context of social media, tourism marketing, and the psychology of happiness and well being. Her research has been published in the Journal of Retailing and Consumer Services (SSCI), Nankai Business Review (CSSCI), Management Review (CSSCI) and Scientific Decision-Making (CSSCI).

Education Background：

PhD in Marketing：Zhongnan University of Economics and Law, School of Business Administration

MA in Marketing: Zhongnan University of Economics and Law,School of Business Administration

BA in Marketing: Zhongnan University of Economics and Law, School of Business Administration

Selected Publications：

1. 《The impact of service robots in retail: Exploring the effect of novelty priming on consumer behavior》；2022-09；Journal of Retailing and Consumer Services（JCR1, SSCI，The first author).

2. 《Too “old” to do it? How does sense of feeling old induce young consumer’s risk-taking behavior》；2021-04-19；Nankai Business Review，First Launch by CNKI（CSSCI, Corresponding author）.

Research projects：

1. General Program of National Natural Science Foundation of China（72072182），2020，one of the main project participant.

2. Planning Fund of the Ministry of Education, Humanities and Social Sciences（20YJA630014），2020，one of the main project participants.

E-mail：

authorwyw@qq.com