Assistant Professor
E-mail: xhhe@wtu.edu.cn
Office: No. 528, Management School
EDUCATION
⚫ 2018 Ph.D. in Management, School of Management, Huazhong University of Science & Technology, Wuhan, China.
⚫ 2013 Bachelor of Managenent, School of Management, South-Central University for Nationalities, Wuhan, China
RESEARCH INTEREST
⚫ Electric vehicle; Intelligent vehicle
⚫ Consumer behavior/ Pro-environmental behavior
⚫ Emotion
PUBLICATIONS
⚫ Xiuhong He*; Yingying Hu; Understanding the role of emotions in consumer adoption of electric vehicles: The mediating effect of perceived value, Journal of Environmental Planning and Management, 2021, (1): 1-12.
⚫ Xiuhong He*; Yingchun Wang; Empirical research on the influencing factors of consumer purchase behavior of new energy vehicles from the perspective of environmentally friendly behavior, Journal of Wuhan Textile University, 2021,34(04),17-22
⚫ Yingying Hu，Ling Zhao，Xin Robert Luo，Sumeet Gupta，Xiuhong He; Trialing or combining? Understanding consumer partial switching in mobile application usage from the variety seeking perspective, Internet Research, 2021, 31(5).
⚫ Yingying Hu; Ling Zhao; Sumeet Gupta; Xiuhong He; Understanding the dual role of habit in cross-channel context: an empirical analysis of mobile payment, International Journal of Mobile Communications, 2021,19(1):1.
⚫ Shan Chang; Bin Hu*; Xiuhong He*; Supply chain coordination in the context of green marketing efforts and capacity expansion, Sustainability, 2019, 11(20): 5734-5757.
⚫ Xiuhong He; Wenjie Zhan*; Yingying Hu; Consumer purchase intention of electric vehicles in China: The roles of perception and personality, Journal of Cleaner Production, 2018, 204: 1060-1069.
⚫ Xiuhong He; Wenjie Zhan*; How to activate moral norm to adopt electric vehicles in China? An empirical study based on extended norm activation theory, Journal of Cleaner Production, 2018, 172: 3546-3556.
RESEARCH PROJECTS
⚫ Research on the influence mechanism of ecological emotion on electric vehicle purchase behavior: from the perspective of normative activation theory. (Grant No. 20Y084), 2021-2023
