Curriculum Vitae
Yuchao Ma, MMS, BS
Professor
School of Management
Wuhan Textile University
1 Fangzhi Road, Hongshan District
Wuhan, China
Email: 2351116053@qq.com
EDUCATION
1996.9-1999.4: Graduate school in Wuhan University of Technology, Hubei, China.
Major: Management Sciences and Engineering
Degree: Master of Management Sciences
1988.9-1992.7: Wuhan University of Technology, Hubei, China.
Major: Testing Technology
Degree: Bachelor of Science
OTHER TRAININGS
2009.1-2009.8: Visiting Scholar at School of Management, NewJersy Institute of Technology, Newark, USA., sponsored by Ministry of Education of the P.R.China
2001.3-2001.7: Intensive English Course at the ESP Teacher Training Center, Huazhong University of Science and Technology, Hubei, China.
2000.8: Workshop in Marketing, sponsored by Ministry of Education of the P.R.China
WORKING EXPERIENCES
2011.12-present: Professof, School of Management, Wuhan Textile University
Field of Research: Green Supply Chain Management, Lean Production, Marketing
2005.12-2011.11: Associate Professor, School of Management, Wuhan Textile University
Field of Research: Production and Operations Management, Business Credit Management
1999.4-2005.11: Assistant Professor, School of Management, Wuhan Textile University
Field of Research: Enterprise Management, Marketing, Business Credit Management
1994.7-1996.8: Assistant Engineer, Foreign Trade Department, Xiangyang Automobile Bearing Co. Ltd., bearing export
1992.7-1994.6: Assistant Engineer, Testing Department, Xiangyang Automobile Bearing Co. Ltd., Non-Destructive Testing to rolled steel
TEACHING EXPERIENCES
Courses of Production and Operations Management, Business English, Technological Economics, Marketing, Enterprise Management, Consumer Psychology, Management Principles, Strategic Management, Speciality-Based English
AWARDS
1. Outstanding Graduate of Chinese Automobile Industry Head Office. (1992)
2. Second Prize Scholarship, Wuhan Universtiy of Technology. (1997)
3. Winner of the 5th Young Teachers Teaching Competition of Wuhan Textile University. (2003)
4. Outstanding Teaching Award, School of Management, Wuhan Textile University. (2002, 2004)
5. Outstanding Teaching Award, Wuhan Textile University. (2008)
6. Hubei Province Excellent Bachelor Degree Thesis Award, Three Students’ Thesis, Thesis Instructor. (2006, 2008)
RESEARCH AREAS
1. Production and Operations Management, especially in green supply chain management, lean management and inventory control.
2. Marketing, especially in brand operation.
3. Business Credit Management, especially in credit evaluation, credit information promulgating and credit culture building.
4. Academic Integrity.
RESEARCH PROJECTS
1. Comparative Study on Academic Integrity of College Students among China, America and Japan. It was funded by Chinese Ministry of Education.
2. Incentives and Control Strategies of Academic Misconduct in Hubei Universities. It was funded by Hubei Province Education Department.
3. Inventory Control Solution in Wuhan Lifangda Company. It was funded by Wuhan Lifangda Company.
4. Lean Management Solution in Wuhan Zhicheng Company. It was funded by Wuhan Zhicheng Company.
5. Study on Building Credit System in Industrial and Commercial Enterprises of Hubei Province. It was funded by Hubei Province Education Department.
6. Influence and Countermeasure on Textile Industry of Hubei Province after Entering WTO. It was funded by Hubei Province Science and Technology Department as an important research project.
7. Study on Credit Problems in Industrial and Commercial Enterprises of Hubei Province. It was funded by Wuhan University of Science and Engineering Research Foundation.
8. Affect of Knowledge Economy on Traditional Management Ideology. It was funded by Wuhan University of Science and Engineering Research Foundation.
9. Study on Development of Hubei Textile Industry in 21th Century. It was funded by Wuhan Province Science and Technology Department.
10. Misconduct in Science and Credit System Building in Hubei Universities. It is funded by Hubei Province Education Department.
11. Statistic Study on Credit Index Measurement During Harmonious Hubei Building. It is funded by Hubei Province Statistic Bureau.
PUBLICATIONS
1. Yuchao Ma, Donald L. McCabe, Ruizhi Liu. Students’ Academic Cheating in Chinese Universities: Prevalence, Influencing Factors, and Proposed Action. Journal of Academic Ethics[J]. 2013(11): 169-184
2. Yuchao Ma, Baohong Ke. Academic Cheating of College Students in America and Countermeasure. Comparative Education Review[J]. 2011(3): 5-10
3. Yuchao Ma, Ruizhi Liu. Empirical Study on Four-dimension Influencing Mechanism of Academic Misconduct in Universities. Studies in Science of Science[J]. 2011(4): 494-501
4. Yuchao Ma. Marketing Strategies of Jinpai Company, China. Enterprise Economy[J]. 2011(4): 95-97
5. Yuchao Ma. Empirical Study on Influence of Foreign and Domestic Capital on Economic Growth in Hubei[C]. ICSM2011 （CPCI）
6. Yuchao Ma. Models and Implementation of Culture Integration in M&A[C]. WHICEB2010（CPCI）
7. Yuchao Ma. Brand Operation Strategies in Phoenix Satellite Television. Industrial & Science Tribune[J]. 2010(11): 29-31
8. Yuchao Ma. Marketing Strategies of Nivea Company for Expanding College Market. Industrial & Science Tribune[J]. 2010(10): 21-24
9. Yuchao Ma. Empirical Study on Relationship between Independent Director System and Profitability of Listed Companies in China[C]. NCM2009（EI）
10. Yuchao Ma, Sixin Feng. Empirical Study on Implementation of ERP System in Pharmaceutical Manufacturers of Hainan Province[C]. WHICEB2009（ISTP）
11. Yuchao Ma, Qinqin Liu. Practical Teaching Satisfaction among Economic Management College Students. Consumer Guide[J]. 2008(11): 155,191
12. Yuchao Ma. Teaching Model of “Production and Operations Management” Course for Business Administration Major. Educational Scientific Research[J]. 2008(11): 62-63
13. Yuchao Ma, Mingxing Li. Empirical Study on Learning Burnout among College Students in Wuhan. Educational Scientific Research[J]. 2008(10): 110-113
14. Yuchao Ma. Design of ERP Sand Table Simulation Teaching Model. Journal of Wuhan University of Science and Engineering[J]. 2008(5): 80-83
15. Jianguo Zheng, Yuchao Ma. Technological Economics Analysis (textbook). Shanghai: China Textile Press.July`, 2008.
16. Yuchao Ma. Difficulties of Building up Enterprise Credit System in Hubei Province. Commercial Times[J].2007(16):103-104.
17.Yuchao Ma，Li Ma, Xuexia Xu. Authentic Research on the Present Situation of Enterprise Credit Building-up in Hubei Province. Commercial Research[J].2007(8):56-58.
18. Yuchao Ma, Mingshan Huang. Restrictive Factors of Developing Enterprise Credit System in China. Industrial Technology & Economy[J]. 2007(5): 5-6.
19. Yuchao Ma, Mingshan Huang.Common Problems of Building Enterprise Credit System in China. Reformation & Strategy[J]. 2007(5):102-104.
20. Yuchao Ma, Yaping Chang, Zhaoyang Xu. Countermeasure of Speeding up Building Enterprise Credit in Hubei Province. Jiangsu Commercial Forum[J].2007(5):93-95.
21. Yuchao Ma. Common Methods of Profit Manipulating of Corporation. Market Modernization[J].2006(8):123-124.
22. Yuchao Ma. Prevention and Control against Profit Manipulating of Corporation. Enterprise Vitality[J].2006(3):20-21.
23. Yuchao Ma, Jizi Li. Using Credit Evaluation System of Developed Countries for Reference. Commercial Research[J].2006(22):142-146.
24. Yuchao Ma, Li Ma. Developing Strategies of Chinese Telecommunication Industry. Productivity Research[J]. 2005(6): 172-173.
25.Yuchao Ma, Li Ma. Technological Difficulties and Countermeasure of ESO. Commercial Times(Theory Edition) [J].2004(12):22-23.
26.Yuchao Ma, Li Ma.SWOT Analysis on Chinese Telecommunication Industry. Economic Tribune[J]. 2004(5):54-55.
27. Yuchao Ma, Xuexia Xu. The Advantages and Disadvantages of Balanced Scorecard and Its Application. Journal of Shenyang Normal University (Social Science Edition) [J]. 2004(3): 26-29
28. Yuchao Ma, Li Ma. Discussion on How to Get out of Credit Crisis. Journal of Huangshi Polytechnic College[J].2004(1):51-54.
29. Yuchao Ma, Li Ma. Analysis On Restrictive Factors of Chinese Agricultural Product Export. Journal of Wuhan University of Science and Engineering[J]. 2004(1): 98-100
30. Yuchao Ma, Zhengyi Wang. How to Make Use of Balanced Scorecard Reasonably. Economic Review[J]. 2004: 131-132
31. Yuchao Ma, Qingsong Li. Present Problems of Export of Chinese Agriculture Products. The World of Survey and Research[J]. 2003(11):41-42.
32. Yuchao Ma, Bing Qi. Difficulties of Implementing CRM in Chinese Logistic Enterprises. Enterprise Economy[J].2003(10):29-30.
33. Yuchao Ma. Culture Conformity Model and Method in Enterprise M&A. Enterprise Economy[J].2003(9):42-43.
34. Xuexia Xu, Yuchao Ma. Analysis on the Present Situation and Countermeasure of Capital Structure of Chinese Textile Enterprise. Shandong Textile Science and Technology[J]. 2003(6):42-44.
35. Yuchao Ma, Bing Qi. Analysis on the Current Problems of ESO in China. Estate and Science Tribune[J]. 2003(6): 73-74.
36. Yuchao Ma. Countermeasure of Preventing and Eliminating of Credit Crisis. Economic Review[J]. 2003: 7-9
37. Yuchao Ma. Restrictive Factors of Implementing CRM in Logistic Enterprises. Enterprise Reform and Management[J]. 2003(7): 18-19
38. Yuchao Ma. Enterprise M&A should not Ignore Culture Conformity. Shanghai Business[J]. 2003(9): 59-61
39. Yuchao Ma. Study on Countermeasure of Building Strong Brand in Chinese costume Industry. Shanghai Silk[J]. 2003(2):13-14.
40. Yuchao Ma. Analysis on Reasons of Lack of Strong Brand in Chinese Costume Industry. Study on Textile Political Work[J]. 2003(3):33-37.
41. Yuchao Ma. Brand Extension: Fortune or Misfortune? Commercial Research[J]. 2003(12): 27-28
42. Yuchao Ma. ”Credit Lack” Calling the Mould of Honesty Value Idea. Economic Management[J]. 2002（19）: 19-21
43. Yuchao Ma. On the Present Situation, Problems and Countermeasure of the Independent Director System. Journal of Wuhan Institute of Science and Technology[J]. 2002(6):22-24.
44. Yuchao Ma. Reasons and Countermeasure of Lack of Credit. Prices Monthly[J]. 2002(11): 5-6.
45. Yuchao Ma. One New way of Enterprise Operation on the 21st Century——Virtual Operation. Modern Business[J]. 2000(13):28-31
46. Yuchao Ma, Haiying Li. Study of the Realization of Public Ownership. Journal of Wuhan Automotive Polytechnic University[J]. 1998（3）: 66-69
47. Haiying Li, Pan Peng, Yuchao Ma. On the Optimization of Quality System of Products. Journal of Systemic Dialectics[J]. 1998（4）: 55-58
REFERENCES
1. Jiping Wang, Ph.D in Management Sciences, Professor, Dean of School of Management, Wuhan Textile University, 011-86-15927038608.
2. Huosong Xia, Ph.D in Management Sciences, Professor, School of Management , Wuhan Textile University , 011-86-15827659198.
